American Motorcyclist Association New Web Site

The AMA launched a redesign of their web site, and it looks great. Talk about a change. Gone are the cluttered pages in column format that reminded us all what the web looked like in 1998. Now you'll find a sleek, black interface with great photography and lifestyle images that begin to shift the brand away from "motorcycle news" to "hey - we're all motorcycle enthusiasts here." What a terrific change. Kudos to the web developer, and the person who looked at the old site and said, "Who thinks this says fun?" Check it out at http://www.amadirectlink.com/index.asp. Looks like a magazine redesign and logo change too! Now this looks like an association that's in the game for the 21st century.